Rubin Medical
Repositioning a digital platform around people, knowledge and support to better reflect life with type 1 diabetes.
Opportunity
Rubin Medical provides advanced technology for people living with type 1 diabetes. As the business evolved, there was an opportunity to reposition the digital experience beyond products, creating a stronger focus on education, lifestyle and ongoing patient support.
Approach
Building on an existing platform, we developed an expanded brand strategy, refreshed visual language and digital campaign approach. The work repositioned the brand around the everyday needs of people living with diabetes, creating a clearer and more human digital experience.
Outcome
A stronger digital foundation that better reflected Rubin Medical's role as a long-term partner in diabetes care. The refreshed platform created space for future growth while strengthening trust through clearer communication and a more patient-centred experience.
Brand Strategy
Brand Evolution
Digital Experience
Creative Direction
Campaign Design
Credits
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Clay
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