Nidum Natura
Creating a scalable brand and digital foundation for a start-up rethinking how homes are designed, configured and purchased online.
Opportunity
Nidum was rethinking the traditional home-buying experience, giving customers the ability to personalise and configure their future home online. The challenge was to create a brand and digital experience that communicated innovation while remaining approachable, intuitive and easy to trust.
Approach
We developed the brand strategy, visual identity and tone of voice, alongside the creative direction for launch. The website was designed as the first step in a scalable digital platform, with a clear roadmap towards a fully integrated online sales experience.
Outcome
A distinctive brand and digital foundation that helped introduce Nidum to market with clarity and confidence. Designed to support launch today, while providing the flexibility to grow into a complete customer journey as the business evolves.
Brand Strategy
Brand Identity
Tone of Voice
Creative Direction
Digital Experience
Campaign Design
Credits
ID Kommunikation
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hej@designbyclay.com
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