Italian Products & Beyond
Bringing thirty years of heritage online through a thoughtful expansion of the brand and its first e-commerce experience.
Opportunity
After more than 30 years supplying authentic Italian food to restaurants and retailers, Italian Products was ready to reach a new generation of customers. The opportunity was to evolve a well-established business into a modern e-commerce brand without losing its heritage or authenticity.
Approach
We developed an expanded brand identity, visual language and digital strategy, designing an e-commerce experience that balanced tradition with usability. The work extended across brand communications, campaign design and the foundations for a scalable online retail platform.
Outcome
Italian Products successfully extended its business from wholesale into direct-to-consumer e-commerce, creating a stronger digital presence while preserving the character and trust built over three decades.
Brand Strategy
Brand Identity
Digital Experience
E-commerce
Creative Direction Campaign Design
Credits
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hej@designbyclay.com
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